The Olsen sisters and Stylemint are launching a t-shirt line that appears to rival lines from Alexander Wang's T line as well as their own The Row t-shirts which ring in at an obscene $500. With this line the twins take aim at a more affordable price point with all the t-shirts costing $30. But more than just selling a shirt the collaboration makes picking your t-shirt a bit more personalized. You sign up and fill out a personal style survey which helps their site determine the right shirt for each member.
Because really.... is that back seam worth $500?
